The chat theme was brand building best practices for QR codes, blogging, Google+ and email communication.
BRANDidos’ contributions were so awesome that I had to preserve them in today’s post for your reading pleasure. Enjoy!
20 Business Blogging For Brand Building Best Practices
(Kindly note that the tips were presented in an abbreviated, tweetable format. For clarity, I made minor modifications to some of the original versions.
In answering a question about best practices on blogging to build brand, #BrandChat participants provided the following answers:
1. “Humanize” Your Brand
Good blogging humanizes the brand (in more than 140char) – Chris Houchens (@shotgunconcepts)
2. Create Content Partnerships
My top tips would be to create content partnerships via blogrolls, guest posts, etc. And make it a multimedia experience. – Kimberly Reyes (@CommDuCoeur)
3. Become A Sought After Expert
Pertinent, Timely, Interesting content. Establish yourself as an expert in the field – The Gary J. Nix® (@mr_mcfly)
4. STOP The Super-Annoying “It’s All About Me” Show!
I loved the way Gray, the same contributor of the previous “TweetTip”, visually presented his thoughts. Here is a screenshot of his tweet:
5. Be Informative
Give me more info. To build your brand via blog, show me you are an expert. Use How to’s, be timely and link to sources. – L. CaCera Richmond (@LCaCera_PR)
6. Be Consistent
Consistency when posting. Posting awesome blogs that create a ton of value. People spread will be awesome if you do. – Matthew Gallizzi (@mgallizzi)
7. Be Subtle In Promoting Your Message
A good blog promotes message without shoving it in your face! Yes, money goes to charities, but how can you wear the shoe? – Bianca Cadloni (@bcadloni)
8. Offer Engaging Content
Content is NOT king if you have no engagement – Noni Cavaliere (@MissVersatile)
9. Attn. B2B Brands: Demonstrate Industry Knowledge
In my professional experience, blogging is extremely lucrative for B2B brands – demonstrates industry knowledge & co. culture. – Kimberly Reyes (@CommDuCoeur)
10. Do NOT End Every Post Into An Ad!
Don’t end every post with “to know more order…” super annoying. Every post shouldn’t turn into an ad. – Noni Cavaliere (@MissVersatile)
11. Showcase Your Blog’s “Personality”
Give your blog a POV or bit of personality – THAT’S a part of what keeps people coming back – Cathy Larkin (@CathyWebSavvyPR)
12. Show Up For Your Readers
Blogs that help build a brand are responsive: Show up for your readers and they will show up for you! – Cathy Larkin (@CathyWebSavvyPR)
13. Do NOT Be Pushy!
The best use of branding in a blog is to have your message without being pushy. – Bianca Cadloni (@BCadloni)
14. Create Sharable Brand Stories
A good blog should allow a brand to breathe. Create relevant stories that are sharable ongoing interactive & participatory – Mike Lee (@Cactus_Mike)
15. Make Your Blog All About The Readers
Understand that your brand is defined by the reaction of a user when they interact with it. Keep that in mind when generating content – Lance Hayes (@thereallhayes)
16. Do Your Homework: Research!
Blogging to build a brand should be done through research of intended audience & what you want the world to get from the brand – Ariel Rainey (@ArielDeNeyPR)
17. Create a “Human” Bond With Your Readers
People want to connect to people, not just a brand. In our blog, we talk about our people, personally – The Propel Agency (@ThePropelAgency)
18. Remember: For Content To Be A King, Engagement Must Be A Queen
Content is king and engagement is Queen. Without the two, there is no successful relationship. – Jason Houck (@JasonPromotesU)
19. Reinforce Brand Values
The blogs I read inform, entertain and engage – brand persona/values are consistently reinforced through topics and opinions. – Chris Carragher (@AlphaBrandz)
20. Offer “Evergreen” Topics
Smart bloggers avoid running after fads and offer evergreen topics that their audience will share over and over – Garious (@garious1)
Additional Business Blogging Resources
- Credibility = Traffic! The Art of “Humanizing” Tips And How-To Content
- 5 Ways To Make People Thank You For “Stealing” Their Content!
- Introducing The Jerry Seinfeld Branding Manifesto: “Are You Still The Master of Your
DomainBrand?” - 20 Opportunities That Blogging, and ONLY Blogging, Can Create For Your Business
Content Stealing 101: Another Garious Invention!
In a previous article (included above in the blogging resources), I detailed 5 different ways to legitimately reuse other people’s content.
Thanks to #BrandChat, I can proudly add a 6th item to the list:
Turn awesome Twitter chat contributions into a blog post.
Did anyone of you ever used the same “legit” content stealing technique, or is it another Garious invention? What’s your take on BRANDidos tips and insights? Any additional tips proved successful for you? I can’t wait to find out…
